Greening and Celebrification: The New Dimension of Celebrities through Green Production Advocacy

Screen culture and conglomerates are starting to echo the green shooting phenomena; roles such as sustainability director, eco-manager, eco-consultant, eco-assistant taking a more prominent space in entertainment cultural industry achieve goal of creating sustainable productions. In this current context, there seems be need for an agent catch attention audience make claim about policies contribute literacy fabric. This opinion article recognizes that two types voices, internal (scholars practitioners) external (celebrities audiences), have arisen audiovisual from different perspectives. Hence, through theoretical approach, it tackles particularities, typologies, role celebrities play hot spots push both viewers creators into better decision-making models. The results show main typologies: celebrification, which person becomes famous due their actions, provoking metonymic effect, recelebrification, when people or well-known figures redefine status by acting sustainable, producing synecdoche effect. conclusion, is difficult define what goes before after: whether celebrity who passes attributes onto production that, its characteristics, celebrity.